{"store":{"customizeEditHighlightKey":null,"customizeEditingSectionKey":null,"customizeScrollToKey":null,"baseInfo":{"podcastTitle":"Working Class to World Class","slug":"Lynnlester1979","podcastDescription":"Hello! My name is Lynn Lester and the purpose of my podcast is to celebrate the dreamers, the fighters and the underdogs who despite coming from ordinary backgrounds, went on to achieve extraordinary success.\n\nIt is my mission to help inspire people, no matter where they stand in society, to keep thinking big and to never give up.\n\nAs Jim Kerr of Simple Minds told me ”Sometimes your disadvantages are actually forming advantages that you find a way to use later in life”.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/15165967/WCWC_Drum_2__gd3beu.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/15165967/WCWC_Drum_2__gd3beu_1200x628.jpg?s=8cb1708fb65767cdb62c99199aee9c72&e=jpg","podcastUrl":"https://www.workingclasstoworldclass.com","podcastCanSearched":true,"feedUrl":"https://www.workingclasstoworldclass.com/feed.xml","theme":"waves","podcastDeepLink":"https://www.podbean.com/pw/pbblog-tnwgi-e76a0f?from=usersite","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":31,"gmtAdjustment":"GMT+01:00","useDaylightTime":1,"value":1,"text":"(GMT+01:00) Amsterdam, Berlin, Bern, Rome, Stockholm, Vienna","daylightStartTime":"Last Sunday of March +1 Hours","daylightEndTime":"Last Sunday Of October +1 Hours","timezone":"Europe/London"},"podcastDownloads":null,"totalEpisodes":44,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Lynn Lester","enableEngagementStats":true,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-tnwgi-e76a0f-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/working-class-to-world-class/id1653323278","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-tnwgi-e76a0f?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/4WBZCip7r0ElDtKKWXCY04","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"PlayerFM","link":"https://player.fm/series/3410173","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/PlayerFM.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"dark"},{"id":"Font","val":"Open Sans"},{"id":"SecondaryFont","val":"Open Sans"},{"id":"PlayerColor","val":"#3A61B9"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"},{"id":"EpisodePageListenOn","val":"hide"},{"id":"EpisodePageCustomizeComponent","val":"hide"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#ffffff"},{"id":"BackgroundImage","val":"https://mcdn.podbean.com/mf/web/69g2u6mqumih3prq/website_header_1920x750.png"},{"id":"BackgroundImageForMobile","val":"https://mcdn.podbean.com/mf/web/axcwdv7yuffbfddw/website_header_450x750_mobile.png"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"PageHeaderBackgroundColor","val":"#3B37C0"}],"episode-list":[{"id":"EpisodesPerPage","val":15},{"id":"EpisodeStats","val":"hide"}],"navigation":[{"id":"NavigationFontColor","val":"#ffffff"},{"id":"NavigationBackgroundColor","val":"#000000"},{"id":"NavigationSearch","val":"hide"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/vLxAPMuKjf6G","text":"Subscribe","subitems":[]},{"id":"c15f2b37-0eee-b05c-23ca-4653a16b7ea7","type":"Pages","value":"","text":"Find out more","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer1"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright 2022 All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container":[{"id":"EpisodeListType","val":"grid"},{"id":"ComponentImageText2-5e6692a7-255a-629e-38de-e80739ba9326","val":{"ComponentFontColor":"#ffffff","ComponentBackgroundColor":"#1a1a1a","ComponentImage":"https://mcdn.podbean.com/mf/web/heakmc/Screenshot_2022-10-20_at_230926374a492c-7984-05d6-539a-44939beb900d.png","ComponentContent":"

About me

I grew up as the youngest of seven children in one of Glasgow's toughest neighbourhoods. I was orphaned at a young age, and faced many challenges along the way, but somehow found the strength to keep going, feeling utterly grateful every single day.

Through a combination of luck, hard graft and karma, I have been fortunate to build a career in the media, marketing and technology sectors.

I pinch myself when I travel the world, to host and present awards, TV shows, and events with some of the world's biggest celebrities and companies. I have benefited from a career that a wee girl from Clydebank could never even have imagined, and this podcast is my way of helping others in their own journey to success.

But no matter where I go or what I do, I never forget where I came from.

"}},{"id":"ComponentImageText-1","val":{"ComponentFontColor":"#ffffff","ComponentBackgroundColor":"#1a1a1a","ComponentImage":"https://mcdn.podbean.com/mf/web/ydh4it/Screenshot_2022-10-20_at_225817008b34e6-1738-c35f-e4a7-6e320738fe73.png","ComponentContent":"

About my guests

Working Class to World Class celebrates people who have come from humble backgrounds, and defied all odds to achieve success in their respective fields. From music to sporting heroes, from high profile business leaders to entrepreneurs, from overnight successes to those who have achieved their ambitions over time. Each episode features an inspirational guest whose insights, learnings and lessons will be invaluable to anyone looking to achieve their own dreams.

"}}]},"allLinks":[{"id":"Pages-048e6a82f03fc9e6e1805fcd0de84fa3","type":"Link","value":"/p/about-me/","text":"About me","subitems":[]},{"id":"Pages-f8e9118bfb5ae692816665332c7670d2","type":"Link","value":"/p/my-guests/","text":"My guests","subitems":[]},{"id":"Pages-b53d74781a65d3697e545c23729383c7","type":"Link","value":"/p/articles/","text":"The do’s, the don’ts, and the wish I hadn’ts","subitems":[]}],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":false,"enableWebSiteLike":true,"organizationName":null,"organizationPageLink":null,"subscribeLink":"https://www.podbean.com/site/podcatcher/index/blog/vLxAPMuKjf6G","isPrivateChannel":false},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"userLikeCheckedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"http://www.workingclasstoworldclass.com","apiV2BaseUrl":"","apiCommonParams":{"t":"6a58a4f4","clientSignature":"97111a7b98303cc4211d5e1bd027a193","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb20303188-yp3ih","episode":{"id":"pb20303188","idTag":"yp3ih","title":"From the heart of the Amazon to stardom of marketing, with Fernando Machado","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog15165967/fernandomachadolinkedin_gkqmge_300x300.jpeg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog15165967/fernandomachadolinkedin_gkqmge_1200x628.jpg?s=b9e5866959c39fdc53b4127a3f6ace3b&e=jpeg","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog15165967/fernandomachadolinkedin_gkqmge.jpeg","previewContent":null,"content":"

It gives me great pleasure to share the inspiring story of one of the most famous chief marketing officers in the world.

Fernando Machado talks candidly of an army family lifestyle and what it was like living in the Amazon.

","publishTimestamp":1673342255,"duration":2617,"mediaUrl":"https://mcdn.podbean.com/mf/web/r3y273/FM_-_Full_low_6ukvv.mp4","mediaType":"video/mp4","shareLink":"https://admin5.podbean.com/embed.html?id=pb-yp3ih-135cd54","likedCount":null,"deepLink":"https://www.podbean.com/ew/pb-yp3ih-135cd54","transcriptUrl":null,"permalink":"/e/from-the-heart-of-the-amazon-to-stardom-of-marketing-with-fernando-machado/","downloadLink":"https://www.podbean.com/media/share/pb-yp3ih-135cd54?download=1","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":0,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-yp3ih-135cd54","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1,"volume":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"previewDevice":"desktop","VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false,"userIdEncrypted":null,"userProfilePicture":null,"username":null,"isVerified":false,"loadUserInfo":false,"loginUrl":"https://www.podbean.com/site/user/login?return=https%253A%252F%252Fwww.workingclasstoworldclass.com%252Fe%252Ffrom-the-heart-of-the-amazon-to-stardom-of-marketing-with-fernando-machado%252F&rts=21345204dab080c8247fade206ade2f6a886b4c0","recaptchaV3Loaded":false,"recaptchaV2Loaded":false,"likesLoaded":false,"commentLikeMap":{},"commentOffset":0,"widgetCommentsLoaded":false},"episode":{"id":"pb20303188","idTag":"yp3ih","title":"From the heart of the Amazon to stardom of marketing, with Fernando Machado","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog15165967/fernandomachadolinkedin_gkqmge_300x300.jpeg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog15165967/fernandomachadolinkedin_gkqmge_1200x628.jpg?s=b9e5866959c39fdc53b4127a3f6ace3b&e=jpeg","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog15165967/fernandomachadolinkedin_gkqmge.jpeg","previewContent":null,"content":"

It gives me great pleasure to share the inspiring story of one of the most famous chief marketing officers in the world.

Fernando Machado talks candidly of an army family lifestyle and what it was like living in the Amazon.